How an Online Travel Agency Help in Planning your Trip

Through the Internet, people today can look for information about any product or service they need in a fast, easy, and convenient way. For instance, if you’re planning a cruise trip, you can use search engines to find a website that offers travel packages. These travel agencies’ websites provide details and anything you need to know about cruise vacations. To know more about this, here are some facts on how an online travel agency can make planning your trip easier.

When browsing a travel agency’s website, you can find information on available itineraries, cruise tours, and shore and rail excursions. Through this platform, you can input details on where you like to go, when and how long you prefer to travel, and which departure port is most convenient for you and your group. Read through the agency’s travel insurance policies posted online to know if these cover medical expenses, trip cancellation, baggage damage, and other possible emergency situations.

Like your local travel agencies, online experts provide basic information about what a cruise trip, for example, entails.

They post information about pre-travel requirements, onboard experiences, activities, and amenities, as well as the different ports you and your fellow passengers can visit during the trip. They also give an overview about the life aboard a cruise ship: the dining options, accommodation arrangements, planned activities for people of all ages, and facilities and amenities for relaxation and entertainment.

An online travel agency Minneapolis has to offer also provides a wide range of options for specific cruise lines and ships.

You can choose a luxury, premium, contemporary, or specialty cruise line that suits your budget, adventure needs, and travel preferences. You can view cruise ships’ deck plans, onboard activities, sophisticated environment, and thus decide which travel package will work best for you and your group.

To maximize your budget, consult an experienced travel agency St Paul residents go to for special offers and competitive prices. You can read through their current promotions and get discounts from cruise lines or land-tour operators in their business network. You can also choose a wonderful cruise vacation package inclusive of full cruise fare, pre- and post-hotel accommodations, and other add-ons through their website.

Websites in general serve as a reliable source of information for people. With online
travel agents Minneapolis companies employ, you can plan your trip faster and in a considerably more convenient way. Through their website, you can also subscribe to email promotions, access quick links, and learn about a desired trip with a few clicks. These make planning a big, budget-friendly adventure easier.

The Most Profitable Business Sectors in 2010

Entrepreneurs dream of and start businesses for a variety of reasons. Some hate the jobs they are in, while others dislike the politics of a big office environment. But most would agree that the lure of freedom and flexibility were huge motivating factors.

Regardless of the rationale behind their decision, one criterion is more critical than any other: They want to make money and support their families. While it is easy to get distracted by chasing customers, growing top line revenue and expanding premises, the simple business fundamentals – profit and cash flow – determine whether the entrepreneur’s dream will ultimately last or turn into a nightmare.

It is almost impossible to predict the success and financial health of a business by looking at the number of employees, the look/feel of the website, the size of the office or the resume of the owner. Most of us would assume that the only way to really know, is to get a copy of and read the financial statements. While this is a great idea and valuable exercise, there is also another, easy way to narrow down your choices. You could simply choose to start or buy one of the Top 10 Most Profitable businesses – i.e. a venture that statistically has the highest probability of being financially successful.

Sounds straightforward, doesn’t it? But how [exactly] do you find out which businesses are on the list?

It is not widely known in the marketplace, but there are in fact certain industry classifications which have a track record of high net profit margins and solid cash flow. There are also certain characteristics and financial metrics of these select businesses which exponentially enhance their profitability. So much so, that these particular businesses are 5 to 10 times more likely to survive and thrive.

1. Consultants, experts and speakers
This industry includes business advisors, authors, coaches, therapists, psychologists, authors and paid speakers. On average, these businesses enjoy high per hour rates, carry no debt or inventory and have very low fixed expenses. The number of professionals in this area is growing rapidly each year and they are consistently generating net profit margins of 25-35%. Not bad for a business that is borne out of one person’s expertise – the large majority of these businesses employ less than 3 people.

2. Accounting and financial services
While this industry may sound boring – bookkeeping, payroll, tax compliance, accounting advice and software, advisory services, financial/investment advice etc – these practitioners become a whole lot more interesting when they are standing on their wallets. These businesses tend to have the longest client relationships (as most people perceive a huge risk inherent with switching to a new provider) and thus the lowest churn rate and the lowest cost to acquire and retain clients. They enjoy profit of around 23-26%, have enormous pricing power and their services are seen as must-haves, not discretionary spends. By and large, they also tend to have low operating expenses per client and as a percentage of sales.

3. Legal specialists
Despite their reputation as sharks and bottom feeders, lawyers make excellent profit and cash flow (on average 20-24% net profit margin). Their success factors mirror those of their accounting and financial services colleagues. Most clients are attained through WOM and referrals (keeping marketing costs low) and they tend to stay with their advisor over the long term as there is a perceived risk/cost to switching attorneys. Lawyers are fantastic at generating repeat business and up sales. Some of the most profitable areas include DUI defence, criminal law, tax and estate planning and divorce law.

4. Dentists – general and specialists
Dentists have three key operating advantages – they are often able to treat multiple patients simultaneously, they enjoy high average dollar transactions (most of which is not covered by health care plans) and their operating costs are relatively low (when divided by the total number of patients serviced). Yearly maintenance services (cleaning and x-rays) produce high contribution margins and dentists do a great job of convincing us we need them regularly. On average, they spend more than any other health provider on follow ups and re-bookings. Fortunately, the cost of this direct marketing is much lower than the cost of acquiring new patients and produces returns of 18-22% for the practice.

5. Designers
No matter what they specialize in – structures, decor, your brand, high end clothing and accessories – these professionals have a flair for bringing in the money – in fact about 16-19% on the bottom line each year. These practitioners benefit greatly from high end pricing and relatively low variable product costs and operating margins. Their greatest assets are their customer lists and their time. The greatest risk for those who are not as successful in this area is productivity – either not understanding the time involved to complete a job or not charging market rates for their time.

6. Medical specialists and veterinary medicine
It pays to specialize. The medical profession is relatively recession -proof. No matter what, people and pets tend to get sick and we rarely opt to forgo seeking care and treatment. Surprisingly on the rise are highly discretionary services such as plastic surgery, Lasik eye surgery, lap band specialists, infertility treatment and hair restoration. These specialists are often able to charge outside of what is covered by public and private health care (earning profit of around 14-16%) and they earn much more than their general medicine counterparts.

7. Specialised health and alternative medicine
As with traditional medicine, it pays to specialize. Mental health, podiatry, chiropractic, naturopathy, acupuncture, physical therapists etc. enjoy profits of 13-15% due to high average dollar transactions, repeat visits, low cost of goods sold and low operating margins.

8. Eldercare and retirement services
As the average population continues to age, there is a growing strain on young families from both ends – the need to manage child care with a career AND the need to manage the transition of elderly parents into assisted living or full time care. As a result, placement services, retirement villages, aged care services etc. are growing and becoming more lucrative. Private services in particular can earn 12-14% before tax.

9. Insurance and mortgage brokers
These businesses often cost very little to start and operate and earn their money through 2 distinct streams – the upfront fee they earn for securing the deal and ongoing annual trailers (which can often grow to 80% of their total revenue). While recent changes in many jurisdictions have reduced or delayed their initial payments from banks and various institutions, the ongoing passive revenue streams make these profitable businesses at 11-14% on average. The perceived hassle of switching is high, thus most retain customers for long periods of time and promote/receive referrals regularly.

10. Online business, small deposit and lending institutions
The internet has made it possible for anyone to set up shop and sell goods or services online with little or no experience and low overheads. While there are many dud eBusinesses, the ones that are making money are doing it on a huge scale. The most profitable ones (selling services and membership continuity programs) are earning more than $0.20-0.30 cents on the dollar each year in net profit, but examples of these are few and far between. On average, the ones that sell products and/or services should enjoy 11-14% on the bottom line with no debtors, low inventory and a small investment in fixed assets. Specialised credit unions and private lenders are also enjoying profit margins of around 10-13% due to low overheads and a growing mistrust among consumers with the traditional banks.

From this list, we can draw several important conclusions. First professional services is a winner. Of the list above, 8 out of 10 business fall into the category of professional services. The core drivers of their profitability being steady demand for services(despite economic ups and downs), low overheads, high contribution margins and repeat business. Aside from law, specialized medicine, dentistry and accounting, many of these professions also enjoy relatively low barriers to entry.

More often than not, it pays to specialize. Businesses in niche areas are often able to set high prices, command high value sales with large contribution margins and generate both repeat and referral businesses. This lesson can also easily be extrapolated and applied out to traditionally difficult or low profit industries. Take for example, the restaurant business or general trades like welding or electrical services. By becoming highly specialized, these businesses can directly influence the success and viability of their enterprises.

And finally, size definitely matters. In the small to mid size sector, economies of scale in most industries kick in around $1m in revenue – and this is especially pronounced in industries that require an upfront investment in specialized fixed assets like medical equipment, manufacturing equipment and technology.

Commercial Real Estate Purchasing Requires Considering Many Factors

Today’s world economy is changing. More and more people are turning to the internet for their goods and services. As our ability to transport goods across international borders increases exponentially, the world is truly becoming as small as a tiny computer monitor screen. Faced with the prospect of competing with online vendors, what can today’s business do to offer a clear and attractive alternative? The key is, and always will be, the customer experience.

As the old adage goes-real estate is all about location, location, and location. That is no longer true than when you are shopping for commercial real estate. Firstly, the location must serve your basic business needs. Does the location offer you all of the space your business may need for today, and can it expand to meet tomorrow’s needs? Is the location safe for your workers, and is the area an attractive destination to potential customers?

Perhaps most importantly, your business must be accessible to these customers. The closer your business is to the customers that you seek, the more readily you can compete with online businesses. Nothing beats the experience of being able to take a short walk to a store and see, feel, and test the goods and services you might need.

A well thought out and researched piece of commercial property is more than a tract of land and a solid piece of construction. It can serve as a piece of advertising as well. The location of your commercial real estate can be in an area with a high level of traffic. With a sign on the building, you can essentially create a free, ongoing billboard advertising your business. Since your business model may depend on local business, this kind of free advertising can be invaluable as time goes by.

You may also look for commercial real estate in areas with little driving traffic but a high level of foot traffic. Areas with high foot traffic are great for retailers looking to attract new customers who may be out for a day of window shopping.

Likewise, buying property next to existing businesses with similar customers may be a great way to work with your neighbors to create a one stop shopping experience. Today’s customer who notices your sign can be the start of tomorrow’s word of mouth.

Aside from the location, the actual structure is the most important aspect of a commercial real estate purchase. Aside from space considerations, you must consider what elements are available to you within the property.

If your business is dependent on a high level of internet activity, you should seek out property with stable, high speed internet available to each of the spaces. If your business is retail oriented, you will need large floor plans, preferably with a certain level of window space available for passing shoppers. Restaurants, bars and certain service oriented businesses will need kitchens, bars, or special pluming needs.

While today’s economy is victim to many up and downs, particularly in the real estate market, those in the market for a commercial space may be able to find a bargain. This is especially true if you are able to find a ‘fixer-upper’ property that can be retrofitted for today’s business needs. As real estate prices once more rise, these commercial properties could become a source of new revenue for the future.

No matter what kind of space you may need for your business, trained and helpful real estate agents will be able to aid you in your search for a new commercial real estate property.

Earning a Nursing Degree Online – Advantages & Considerations

Nowadays, going to classes at college is not the only way to earn your nursing degree. Online education is an alternative where you can earn a nursing credential from anywhere you like and at the time when it’s most convenient to you. Earning a nursing degree online has many advantages over the traditional learning setting, but there are a few considerations that you must look into before sign-up an online nursing degree program.

Advantages of Pursuing Nursing Degree Online

1. Choose Your Major Regardless of Location Concern

Nursing degrees come with various specializations, but your preference major may not being offered at the nursing college near to your place. You found the nursing degree program with the specialization that you like to major with, is offered by a college at another state or at the college located far way from your convenient travel distance. But, lucky the college does offer it nursing degree online. You can become their online student to sign the nursing degree with your preference major.

2. Flexible Study Time from Anywhere

You can plan your study schedule and log-on to the classes from anywhere as long as you are at a location that has internet connection. Flexible study time from anywhere is the key advantage that will benefit those working individuals who want to earn a nursing degree without giving up their paycheck. Many people have a desire to enter the nursing field, which is a very rewarding and challenging career field, but they are unable to give up their current job to go back to school due to family & other obligations. Online education with it advantages in term of flexibility learning option will enable them to continue their current life while realizing their nursing career goal. This advantage will also benefit those working individuals who need to travel a lot due to their job assignment; they can log-on to the classes from where they are.

Considerations When Taking Nursing Degree Online

Although you can earn a nursing degree online, there are a few considerations you must take into account before you sign up your degree of choice:

1. The Nursing Program Meets Your State Requirement

Each state has it own requirement for nurses, you must make sure that the online nursing degree program that you are going to enroll is a nursing program that is recognized by your state. This is particularly important for preparing for the NCLEX examination, which is required for state certification before you can start your nursing career after graduation.

2. Clinical / Lab Work Facilities

Most nursing degree programs will require you to complete a certain lab or clinical assignments before you can earn the degree. Some nursing schools will require you to complete the clinical experience at the school while other may have co-operation with other health care facilities which may locate near you place to ease you in completing your clinical experience. If traveling to the school is not convenient to you, then you must consider those schools that offer online nursing degree program which can allow you to complete the clinical experience locally.

3. Be Prepare To Be An Online Student

Online learning is different from classroom-based learning style. Most materials are in text format and you must have good reading and writing comprehension. Self-motivation is another key factor that will determine the success or the failure of an online student. If you choose to earn your nursing degree online, you must prepare yourself to face the challenges in your online study and be a successful online student.

Summary

Earn a nursing degree online has many advantages that can benefit you, but at the same time, you must consider a few important factors to ensure you can successful earn a degree that can help in your nursing career.

Get Around in Comfort With Car Rental in Gold Coast

Gold Coast is one of the most famous tourist places in Australia, as well as around the world. This magnificent coastal city is located in the southeast corner of Queensland, Australia. The major draw for tourists in Australia is its sunny subtropical climate, providing loads of sunshine all year round. The pleasant weather of Gold Coast is a major contributor in making it a favorite tourist destination. The best way to travel across this marvelous city is getting car rental Gold Coast.

Although, this destination has everything that makes for a perfect holiday spot, but it is well revered for its sparkling surfing beaches, interesting waterways and canal systems, a skyline dominated by high-rise buildings, pristine rainforest hinterland in the west of the city, dazzling nightlife, and other tourist attractions. With so much to do, seeking a Gold Coast car hire is a great option.

With over 57 kilometers of coastline, australia boasts of some of the most popular surf breaks in Australia and the world including, South Stradbroke Island, The Spit, Main Beach, Surfers Paradise, Broadbeach, Mermaid Beach, Nobby Beach, Miami, Burleigh Beach, Burleigh Heads, Tallebudgera Beach, Palm Beach, Currumbin Beach, Tugun, Bilinga, Kirra, Coolangatta, Greenmount, Rainbow Bay, Snapper Rocks and Froggies Beach. If waves aren’t your thing, you can find some of the most beautiful still water options in Australia including our stunning Broadwater and inland rock pools. Moreover, you can easily find car hire at Gold Coast airport to travel around.

As the name suggests, Surfers Paradise is a fascinating place for surfers as well as beachgoers. Considered as the suburb of Gold Coast, this place is true to its name with clear waters, clean sands, sparkling surfs and plentiful of activities to do. Surfers Paradise is flocked by sports lovers and adventure seekers as it provides outstanding facilities for surfing, paragliding, beach volleyball, bungee jumping, golf and other water sports. Apart from that, its closeness to high rises, nightclubs, restaurants and shopping complexes are major draw cards for tourists. With so much to do, you can avail Australia cheap car hire facilities to make the most of your holidays.

With millions of tourists, visiting the city all year around, car rental in Australia is a serious business. If you are traveling during the peak season, then it is recommended that you book a car well in advance. There are many reputed companies offering car hire from Gold Coast airport, so that you can get around in comfort at incredible prices.

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What Should You Ask Your Contractor About Your Bathroom Remodel?

One of the best ways to make a noticeable change in your entire home is to remodel one or more of your bathrooms. Although the process may seem a little intimidating at first, you can make everything go as smoothly as possible by asking the right questions before you get started. If you want to avoid unnecessary interruptions and confusions throughout the process, you will to make a list of important points to discuss with your contractor before they even start the job. Here are a few things that you should talk about:

What Type of Remodel Do you Want?

Before you even pick up the phone to start shopping for a contractor, think about what type of remodel that you want. A simple remodel can consist of a new coat of paint and new fixtures, while a complete bathroom overhaul is much more extensive. Decide how extensive you want your remodel to be, determine your budget and then call your contractor to talk about the specifics. They will be able to help guide you through the process from there.

How Much Will It Cost?

While this is a very important aspect of conducting a remodel, you should always make sure to balance cost with the quality of your contractor. You will want to choose someone who is reliable, skilled and has extensive experience working with bathroom remodels. That being said, make sure that you talk with your chosen bathroom remodeling company about the total cost of the project. They should be able to provide you with at least a very close estimate to what the total cost should be. Some will even provide you with a firm bid after doing a full assessment. Always be up front with how much you have to spend on any given project, so that you can be on the same page from start to finish.

How Long Will It Take?

In addition to a cost estimate, you should also ask your builder for a time estimate. While a simple bathroom remodel could take just a few hours, a total overhaul could take several weeks. Because the bathroom is a very important room in your home, you will want to have a fairly clear idea of how long it will be until you can use it again. After you have an idea of how long it will take, come up with a plan to make sharing the other bathroom or bathrooms in your home much easier while you remodel.

In the end, completing a hassle free bathroom remodel relies on constant, clear and honest communication from both you and your contractor. To make sure that you are getting what you want, at a price within your budget, you must communicate these needs to them. Because your bathroom is such an important room in your home, you can’t afford to be vague, unsure or silent about any of the aspects of the remodel. If you follow these tips, and work closely with your chosen remodeling expert, you can expect a bathroom remodel that meets your expectations from start to finish.

Is an electronic cigarette the best way to quit smoking?

For more than fifty years now, physicians have tried to raise people’s awareness regarding tobacco related illness and death, but even with all the anti-smoking ads and the increased excises, a lot of people continue their nicotine addiction. Trying to quit is not an easy process and there have been many ways suggested and praised, from nicotine patches to the newest electronic cigarette. However, giving up smoking is just about strength of character and will, as it is about finding the right method for you. Determination is certainly a factor here, but one should also keep in mind that every body is different and what worked just fine for your friend or relative, may not work for you. The recent invention of the electronic cigarette, however, seems to be enjoying a lot of popularity, although lately, the e-cigarette industry was hit by an FDA report, calling them dangerous.

Taking first things first, supporters of the elektronisk cigaret are claiming that it is the best tool in one’s efforts of giving up smoking. It has the feel and look of the real thing, but without any of the harmful substances. The e cigaret does contain nicotine, but none of the other chemicals, such as tar or carcinogens. So basically, it has three main components: the cartridge, which is the part you put in your mouth, an atomizer, being the heating element, through which the liquid is being vaporized and a battery, which works as a power supply. The elektronisk cigaret also makes use of a flavouring component, which, believe it or not, was one of the aspects for which it has been criticized. The FDA report stated that young people, who are not yet smokers, can be attracted by the different flavours of the e cigaret and thus tempted to try the real thing.

However, the electronic cigarettes industry has a lot to bet on, considering the benefits that opting for an e cigaret brings. Apart from the fact that it has none of the dangerous and extremely harmful substances of real tobacco, such as carcinogens or cancer causing agents, tar and second-hand smoke, the innovative product also eliminates other disturbing elements like smell, the bad breath or the discolouration of teeth. Furthermore, they had such a good start-off and were so well received by people, as a healthy alternative to smoking, that a couple of airlines even allowed their use during flights.

Health campaigners on the other side have argued that going from a tobacco cigarette to an elektronisk cigaret is not a solution. The only solution is giving up smoking in all of its forms, otherwise, sooner or later, people will go back to tobacco or just alternate between the two. Others stated their concerns with propylene glycol, which is a main ingredient in an electronic cigarette as it helps create the illusion of smoke, and how it had not been tested thorough enough.

All things considered, one can try many ways to quit smoking, such as a nicotine patch or gum or even the application of medication, but if the invention of such a device as an electronic cigarette was needed and it works, then it may as well be regarded as a very good, if not best, method.

Toolbox Tactics in Commercial Real Estate

You may say that the commercial real estate sales and leasing market is difficult at the moment. You will not be the first agent or investor to observe that fact. This is however a major opportunity market with properties adjusting to the beginning of a new property cycle.

You are at the beginning of new opportunity. Tenants, buyers, and sellers are still out there. It’s just that their sales, purchase, and rental strategy has needed to shift. So if you are a commercial real estate agent that works on retail, office, or industrial property, we are going to let you in on a major marketing secret that works tremendously well to generate listing opportunity in this economy and investment property shift.

Moving Your Business Forward?

So how do you move forward in this market to create real opportunity? You create a significant pipeline of opportunity from speaking to many people and helping them with the market adjustment process. This means that the help they require may be a listing or property this year, next year, or the year after, however they will need well qualified and experienced property professionals.

You must be that solution for them. You must be confident in this market. You should use a marketing point of difference and most particularly your ‘toolbox’ to attract and convert the clients that you need.

Sales and Leasing Together

In this market the best commercial real estate agencies specialise in both investment property sales and investment property leasing. In those specialist categories they can bring significant strategy and understanding to the property, together with a ‘toolbox’ approach for the customers and clients.

A great lease will one day support a great property sale. This means that every lease should be planned and structured to optimise the situation for the property owner. This is where ‘toolbox’ stands head and shoulders above generic marketing of commercial real estate services.

Solicitors Awareness of Property

Whilst talking about leases I would like to make an important and relevant observation. In doing so I do not want to upset the solicitors and legal people of the ‘property investment world’ however the following is a real fact.

Most solicitors and legal people that do the lease documents for the investment property owner have little awareness of the actual property in question and probably have not even inspected the property.

My apologies to the legal people that are the exception to the rule!

This random process of lease preparation is not good investment practice, considering that the property lease is to produce a cash flow over a number of years. Solicitors and property agents need to get together and make sure that all the elements of the property that enhance cash flow are well considered and placed in the property lease before it is signed!

In only this way can they bring real strategy and stability to the occupancy and cash flow!

What’s Your Agency Point of Difference Today?

Only yesterday I was speaking to a real estate agency that was working on identifying a point of difference in this market. They realized that the competition agencies they were up against in the market place were doing nothing special to attract and retain new business.

Those competition agencies were simply continuing the same practices of prospecting and conversion that they have been doing for years. They were not offering any new approach or support process to the clients in the market today.

Let’s face the facts. This market today requires experienced real estate agents that can bring solid levels of property strategy to the investor including:

  1. Rental strategies for the long term that match the lifecycle needs of the property owner
  2. Lease documentation which minimises cash flow and vacancy exposure
  3. Strength of tenancy profile that gives an element of prestige to the building
  4. Tenants that bring financial strength and stability to the building
  5. Lease deals that will enhance the opportunity of sale when the time comes
  6. A balance of net and gross rentals to optimise the best return on investment for the property owner
  7. Well controlled building operating costs that are contained within the averages of that property type for the area
  8. An occupancy experience in the property which strengthens the relationships between landlords and tenants
  9. A target market of tenants that are clearly identified and pursued in the marketing campaign.

So this list is in fact the elements of a ‘Lease ‘toolbox” approach to the market. Many commercial real estate agents will generally say that they do these things anyway. The reality is they do not. Most lease transactions today are undertaken in a ‘one off mindset’ with little balance to the long-term future and strength of the building.

In recent seminar workshop I asked the agency staff in a larger industrial agency to tell me what they would do for ‘me acting as the client’ in a lease transaction of a vacant space in a sample building. Many of the agency staff gave me a broad variety of initiatives and processes that were fairly standard in the industry. It was interesting to note that all of these ideas were not ‘bundled and packaged’ into something that was even remotely attractive to the ‘me’ as the property owner.

Let’s understand a simple fact. If you do not logically document and display for the client the stages of your professional commercial real estate property service and give it a name that the can client relate to, you are affectively a generic marketer. This is the major problem in the industry today. The client needs specific help and you must market your services in a ‘toolbox’ approach. Give your ‘toolbox’ a name and then market your business around it.

I also recommend that you use the advantages of PERT and GANTT models to do this ‘toolbox’, given that this great illustration approach really interests most clients. This helps you stand apart from the competition. You become the agency of choice.

‘Toolbox’ is Your Tactical Advantage

Every sales and leasing program should be subjected to the processes of the ‘toolbox’ so that the client knows that the best results, controls, and outcomes are seen to be achievable. The ‘toolbox’ process also suggests that you have a quality control procedure that every property is exposed to.

This ‘toolbox’ is simple marketing; however it can be easily implemented into your agency business making you more professional and desirable as the commercial real estate agency of choice in your region. Your ‘toolbox’ becomes your marketable point of difference. You should have a separate ‘toolbox’ for:

  • Commercial real estate sales
  • Commercial real estate leasing
  • Commercial real estate property management

Within each of these elements of service you should have a specific ‘toolbox’ which supports the property disciplines of:

  • Retail Property
  • Office Property
  • Industrial property
  • Specialist tourism and leisure

Listing Strategy in this Market

Let’s talk about the sales ‘toolbox’ now for a brief moment. In most cases the time needed to sell or rent a listing would be no longer than 12 weeks even in a tough market. After that time a listing becomes stale and a waste of your time. Choose your listings and the time on market with care.

A couple of essential rules need to be set here and incorporated into your sales ‘toolbox’. They are:

  1. Always seek vendor paid advertising – you are not the source of advertising funds to promote property no matter how good you think the property is. Vendor paid advertising sets the foundation of vendor commitment.
  2. Always seek exclusive or sole listings when you can
    – controlled stock is the only way to go. A seller of an open listing cannot be trusted and is likely to ‘shift in the wind’ on who they deal with. It should also be noted that exclusive listings are much more desirable than sole agency listings. It is your choice as to whether you would take on a sole agency.
  3. Always seek to list properties for sale on the basis of a ‘time driven’ method of sale such as tender, auction, or expression of interest. This is the best way to go to get and sustain momentum in the property promotion. Properties that are listed for sale at a fixed or nominated price are likely to be this undesirable hard to sell listings or over priced listings with little momentum. In such situations a buyer will make an offer; maybe that works for you; maybe it doesn’t.

These 3 rules above infer that you are the driving force that creates the quality listing. Nothing could truer. You drive the quality of the listing appointment that you want. If you let the owner of the property dictate the rules of engagement, you are likely to suffer poor results. Remember that you are the expert consultant to help people with commercial real estate needs; you are not the agent that lists everything and anything that comes your way at any price or rental.

In closing this ‘toolbox’ topic, here are some important rules:

  • In every listing know what you are doing and why.
  • Focus on the outcome that you want for the client.
  • Use your ‘toolbox’ as your point of difference to attract the client’s interests.
  • Understand that your time and expertise is precious.

Publishing Industry Jobs

As recently as five to seven years ago, careers in the publishing industry were actually limited because of the small number of existing publishing houses, and the majority of those have been privately owned for generations and remain so today. However, many opportunities exist in the publishing industry because of the new innovative technology that has arisen out of the Internet.

Probably the most obvious job within the publishing industry is that of an author. The second most well known or recognized job outside of the publishing industry is that of a literary agent, and the third is editor.

Authors write the material or texts that are to be published. They submit their work to literary agents who forward the work onto the editors of publishing companies. Sometimes authors will forward their work directly onto the editor, foregoing the agent who will take a percentage cut of the author’s paycheck.

If the author is really lucky, the editor will call him directly with a job.

One of the problems is letting go of out-dated thinking and processes. While some places may have a ‘top-down’ problem, others have leadership that actually do think in terms of the 21st century and new media opportunities. But they are most likely the exception. Part of the problem is one of a slow-to-change work culture.

There are many (great) veteran editors and sales people in publishing companies near and far that have held on tightly to the same way of doing things; editors used to only have to work on a print version of a magazine and sales made fairly easy commissions on recurring print advertising. Now editors frequently have several outlets to satisfy (print, web, podcast interviews, webcasts and, yes, videos) while sales people have to sell sponsorships for these new content vehicles. Sales people also need to understand these new technologies to convincingly sell them.

Thepeople working in desktop publishing use a computer software in order to produce and format publication material. They basically use numbers, text and data to prepare the publication material. The publication material can range from newsletters, newspapers to magazines and books.

There is a huge demand for people in the desktop publishing industry. In fact the statistics show that about 4 out of 10 desktop publishing professionals work in various newspapers, books, periodicals and directories. Every 1 professional out of 4 work in the printing industry and other related activities.

The statistics also show that employment figures are also expected to grow faster in the near future.The jobs are easily accessible for people with a certificate or degree. To receive a degree you can get a training from an accredited vocational school or college. The time that you’ll have to invest in order to get a certificate in desktop publishing is not much, in fact it in about a year, what it takes to get yourself a desktop publishing certificate.

There are other lesser known jobs in the publishing industry other than author, agent, editor, and publisher. One of these lesser known jobs is that of author publicist. The publicist takes the published book, the author, and puts together a public relations campaign that goes beyond simply marketing. If the author is a growing phenomenon, chances are that the publicist can be seen right beside the author during book tours.